ABSTRACT
This study was aimed at examining fast food business in Uyo metropolis;
challenges and prospects of management, using selected fast food centers in Uyo
metropolis as a case study. Consequently, sixty (60) copies out of 60 copies of
questionnaire forms were retrieved. The Data analysis technique used was
Chi-square (c2) statistical tool through which four tests were conducted. The result indicated that; customer service management is a strategy for growth of
fast food business, inventory control is a strategy for profitability in fast
food business and efficient and forward looking management is not a factor in
growth of fast food business. Recommendations were made to fast food operators
in Uyo metropolis that; they should adopt the first law of fast food service
acceleration, “the faster food moves, the move the operator will sell.”
Suggestion was also made for the study to be conducted in other states in the
country.
LISTS OF TABLES
PAGES
TABLE
3.1: Depicts Sample Size Selection - - 36
TABLE
4.1: Observed Frequency for
Hypothesis I - 42
TABLE
4.1.1: Expected Frequency for
Hypothesis I - 43
TABLE 4.1.2: Comparison
of observed with Expected
Frequencies for Hypothesis I - - 44
TABLE
4.2: Observed Frequency for Hypothesis
II - 46
TABLE
4.2.1: Expected Frequency for
Hypothesis II - 48
TABLE 4.2.2: Comparison
of Observed with Expected
Frequency Hypothesis II - - -
49
TABLE
4.3: Observed Frequency for
Hypothesis III- 51
TABLE
4.3.1: Expected Frequency for
Hypothesis III - 53
TABLE 4.3.2: Comparison
of Observed with Expected
Frequency for Hypothesis III - - 54
TABLE
4.4: Observed Frequency for
Hypothesis IV - 56
TABLE
4.4.1: Expected Frequency for
Hypothesis IV - 58
TABLE 4.4.2: Comparison
of Observed with Expected
Frequency for hypothesis IV- - - 59
TABLE OF CONTENTS
PAGES
Title
page - - - - - - - - i
Approval
page - - - - - - - ii
Certification - - - - -
- iii
Dedication - - - - - - iv
Acknowledgement
- - - - - - v
Abstract - - - - - - - - vii
List of tables - - - - - - - viii
Table of contents- - - - - - - x
CHAPTER
ONE: Introduction/Background of
the Study
1.0 Introduction - - - - - - 1
1.1 Statement
of the problem - - - - 4
1.2 Objectives
of the study - - - 5
1.3 Research
Questions - - - - - 6
1.4 Statement
of Hypotheses - - - - 6
1.5 Significance
of the Study - - - 7
1.6 Scope and
Limitation of the Study - - 8
1.7 Definition
of terms - - - - - 8
CHAPTER
TWO: Review of Related Literature
2.0 Introduction - - - - - - 10
2.1 Concept
of fast food - - - - - 10
2.2 The need
for fast food business - - - 24
2.3 Challenges
in fast food business- - - - 27
2.4 Effective
strategies for making fast food
business
to realize its potentials - - - 31
CHAPTER
THREE: Research Design and Methodology
3.0 Introduction - - - - - - 35
3.1 Research
Design - - - - - 35
3.2 Population
of the Study - - - - 35
3.3 Sample
and Sampling technique - - - 36
3.4 Instrumentation - - - - - - 37
3.5 Plan for
Data Analysis - - - - - 37
3.6 Problems
of Data Collection - - 40
CHAPTER
FOUR: Data Presentation, Analysis and Interpretation
4.0 Introduction
- - - - - - 41
4.1 Test of
hypotheses - - - - - 41
4.2 Discussion
of Findings - - - - 61
CHAPTER
FIVE: Summary, Findings, Conclusion and Recommendations
5.0 Introduction - - - - - - 63
5.1 Summary - - - - - - - 63
5.2 Findings - - - - - - - 64
5.3 Conclusion
- - - - - - 65
5.4 Recommendations - - - - - 65
References
Appendixes
Chart Analyses
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